B2B Trends: Ideas you can apply to your aerospace marketing now

Imagine sitting in a room with some amazing marketing minds from various companies around the world on Pier 27 in San Francisco, California. Not your ...
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Email Subscriptions: What Makes You Open and Read Something?

BDN is in the process of updating the Flight Manual email subscribers receive as part of their blog delivery so we tasked our team to take a closer ...
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Trends in Aerospace, Aviation and Defense Marketing

In preparing to write this article about trends in aerospace, aviation and defense marketing, I started wondering about trends in B2B marketing and ...
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You’re Back from the Show. Now What?

6 tips for closing your opportunities post show: So, you’re back from a trade show, receipts in one hand and a fistful of business cards in the ...
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8 Things to Stop Spending Marketing Money On Right Now

We regularly hear from aerospace and aviation marketing professionals who are dealing with tight or shrinking budgets. That’s why this week’s blog ...
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Is it Time to Hire an Outside Marketing Firm?

When and why should aerospace or aviation companies hire an outside marketing firm? Often times it comes down to the desire for change, help or ...
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21 Resolutions You Should Actually Keep

What do you resolve to do differently or better with your aerospace marketing programs in 2018? We asked seven BDN team members for their top three ...
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Lessons Learned in Aerospace Marketing: Part Two

I’ve been involved in aerospace and aviation marketing for 30 years, and here are 10 lessons that I think are worth sharing. 
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Your 2018 Strategic Marketing Plan: Where to Start

A surprising number of aviation, aerospace and defense businesses don’t have a strategic marketing plan. Their marketing, if they have any, lacks ...
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Just for Fun: Sales and Marketing Stereotypes...So True It's Scary?

It’s Halloween. The perfect time for exaggerated characters and larger-than-life personalities. You know, like some of the people you meet in ...
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