8 Things to Stop Spending Marketing Money On Right Now

We regularly hear from aerospace and aviation marketing professionals who are dealing with tight or shrinking budgets. That’s why this week’s blog ...
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Is it Time to Hire an Outside Marketing Firm?

When and why should aerospace or aviation companies hire an outside marketing firm? Often times it comes down to the desire for change, help or ...
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21 Resolutions You Should Actually Keep

What do you resolve to do differently or better with your aerospace marketing programs in 2018? We asked seven BDN team members for their top three ...
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Lessons Learned in Aerospace Marketing: Part Two

I’ve been involved in aerospace and aviation marketing for 30 years, and here are 10 lessons that I think are worth sharing. 
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Your 2018 Strategic Marketing Plan: Where to Start

A surprising number of aviation, aerospace and defense businesses don’t have a strategic marketing plan. Their marketing, if they have any, lacks ...
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Just for Fun: Sales and Marketing Stereotypes...So True It's Scary?

It’s Halloween. The perfect time for exaggerated characters and larger-than-life personalities. You know, like some of the people you meet in ...
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4 Steps to Getting the Marketing Resources You Need

Most aerospace marketers say they don’t have enough bandwidth or budget to accomplish their goals. But, it doesn’t have to be that way. A new ...
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Top 5 Ways Aerospace Marketers Get the Bandwidth They Need

Aerospace marketers are frustrated that they have too much to do. They are tired of last-minute fire drills and feel forced to react to a ...
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Structure Your Team for Success

Anytime we discuss or structure sales and marketing as separate entities, we already have one strike against us. That’s because the purpose of ...
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Why Sales & Marketing are Better Together (Guest Blog)

We've all heard how the buying process has changed. Information about products and services is freely available through any hand-held device with the ...
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