Busting the PR Measurement Myth

The widely held myth that PR performance cannot be measured or tied to budgetary targets has plagued our industry for years. But today, progressive ...
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Aerospace PR and the Art of the Pitch

Going into a media pitch with the goal of selling your story is a recipe for failure. Going into a media pitch with a goal of helping a journalist is ...
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How Aerospace Marketers Can Set Goals to Drive PR Success

It's common knowledge that those who set goals experience higher instances of success. The same goes for public relations. Strong goals set the stage ...
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Want Better PR? Build a Better List

This step-by-step guide shows you how. Pulling together an effective media list requires a lot more than gathering a list of names, numbers and email ...
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5 Reasons Your Aerospace Business is Not in the News More

Most executives, including aerospace business leaders, love positive press — and with good reason. Media coverage can be a powerful force multiplier ...
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Popular PR Quiz Updated - Only 1 in 10 will Ace this Quiz

Are You a PR Expert? Media coverage can be a powerful force multiplier for aerospace and defense firms seeking to bring third-party credibility to ...
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How One PR Pro Handled the Biggest Crisis of His Career

No one wants to think an accident or public relations crisis will happen to them. But the cost of being unprepared is far too high to leave anything ...
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A practical guide to identifying news release topics and ideas

Lots of aerospace and aviation businesses would like to have more media coverage, but are sometimes unsure or confused about what makes an item ...
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5 Reasons Your Defense Industry Firm Isn’t in the News More

  BDN was pleased to write this article about defense industry PR for Artillery Marketing's Douglas Burdett and share it with his Fire Support Blog ...
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The president just tweeted about you. Now what?

It is inevitable. If you work in aerospace PR, you’ve either had a crisis or you’re going to have one. Despite a solid business and the best of ...
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