11 Ways Marketing Is Like Dating


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Why Millennials Matter to Aerospace Marketers

I’m continually surprised to see how many aerospace, aviation and defense marketers are failing to embrace new techniques and tools, especially ...
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Be a better Aerospace Writer

A good aerospace writer can write about most anything, and make it look easy. But becoming a good writer is hard work. In my experience, anyone with ...
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Oh, the Glamorous Life of an Intern

     This summer I’ve had the good fortune to work as an intern at BDN Aerospace Marketing. As a communications major at Arizona State University I ...
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Welcome To Wow: The BDN Aerospace Team

If you are a BDN client, this is great news. If you are a competitor, well, not so much.
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Why Turning Down Business is Sometimes Good for Business

I said no to new work this week. It went against my sales focus and overall approach to business. It went against my desire to end the year on a high ...
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An Uplifting Visit with Sergei Sikorsky

The Sikorsky name is synonymous with the advancement of vertical lift technology and the invention of modern helicopters. The corporation and ...
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How Much Is A Photograph Worth?

Photography can be either art or commerce. The value of a piece of art is defined simply by what someone is willing to pay for it. That fact explains ...
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Nostalgia Marketing. It Works.

There’s a new trend in marketing that has companies looking to the past to make an emotional connection with their customers. And according to a ...
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How To Write A Stronger Value Proposition

I opened an excellent business aviation magazine this morning to an OEM ad touting the company’s “Fifty Years of Passion.” A few pages later I came ...
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