Everything You Need for 2016 Planning

Thanksgiving will be here in the blink of an eye. Christmas is just around the corner. If you have not already started to write next year’s marketing ...
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Advertising Planning

While digital strategies are growing in popularity, print advertising in industry trade publications is still  being used by many aerospace, defense ...
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Planning for 2016

Take your 2016 marketing to the next level with a comprehensive marketing plan.
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Your 2016 Marketing Budget Checklist

Budget is always an important driver when developing marketing plans and strategies. You need to be sure to allocate funds for each tactic and ...
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Budgeting for 2016

Budget is always an important driver when developing marketing plans and strategies. But how much should your company really be investing in ...
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7 Keys to Breakthrough Messaging for Aerospace and Defense Marketers

Memorable, iconic messaging looks effortless, but it’s anything but. Drafting the right three words (like “Here Comes Hope”) may take three minutes – ...
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How To Write A Stronger Value Proposition

I opened an excellent business aviation magazine this morning to an OEM ad touting the company’s “Fifty Years of Passion.” A few pages later I came ...
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Get More from Your Aerospace Marketing Budget

BDN recently surveyed a group of aerospace and defense marketing professionals to better understand their needs, preferences and challenges. The ...
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7 Steps to Campaign Success in the Aerospace Market

Goals. What are you trying to achieve with this campaign? Who are you targeting? Research. Talk to your customers. What are their pressures, ...
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Keeping Up With The Joneses: Analysis On B2B Marketing Spending

How much are other B-to-B companies spending on marketing?
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