You’re Back from the Show. Now What?

6 tips for closing your opportunities post show: So, you’re back from a trade show, receipts in one hand and a fistful of business cards in the ...
Read More

Trade Shows: How to Staff Effectively & Generate Leads 

A typical business will spend nearly 50% of their annual marketing budget on trade shows and related costs. That’s why this week’s blog focuses on ...
Read More

8 Things to Stop Spending Marketing Money On Right Now

We regularly hear from aerospace and aviation marketing professionals who are dealing with tight or shrinking budgets. That’s why this week’s blog ...
Read More

Is it Time to Hire an Outside Marketing Firm?

When and why should aerospace or aviation companies hire an outside marketing firm? Often times it comes down to the desire for change, help or ...
Read More

21 Resolutions You Should Actually Keep

What do you resolve to do differently or better with your aerospace marketing programs in 2018? We asked seven BDN team members for their top three ...
Read More

Aerospace Outlook: Opportunity Abounds In 2018

This past year offered a fair share of intrigue in aerospace, from first flights to notable mergers and acquisitions and partnership deals. Anyone ...
Read More

A practical guide to selecting aerospace publications

When it comes to PR and advertising, publication selection is an important and sometimes overwhelming part of a marketer’s job. In the aerospace and ...
Read More

Lessons Learned in Aerospace Marketing: Part Two

I’ve been involved in aerospace and aviation marketing for 30 years, and here are 10 lessons that I think are worth sharing. 
Read More

Lessons Learned in Aerospace Marketing: Part One

    I’ve been involved in aerospace and aviation marketing for 30 years, and here are 10 lessons that I think are worth sharing.
Read More

Your 2018 Strategic Marketing Plan: Where to Start

A surprising number of aviation, aerospace and defense businesses don’t have a strategic marketing plan. Their marketing, if they have any, lacks ...
Read More
1 2 3 4 5