Confused about Vision, Mission and Value Props? You’re not the only one.

From Over-Arching Mission to Tactical Taglines—Why Does it Matter? Every company needs a vision, mission and value proposition to provide strategic ...
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How LinkedIn’s ‘State of Sales 2018’ Report Relates to All Aviation Professionals

Relationships Go Hand in Hand with Technology, Industry Acumen LinkedIn (LI) just published the 3rd annual State of Sales 2018, unlocking the ...
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A Halloween Edition: Do We Trick, or Do We Treat?

New Social Media Trends Similar to the concept behind tricking (being bold) or treating (which is expected), we at BDN take social media trends with ...
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The Best Free Marketing Tool Most Aviation, Aerospace and Defense Businesses are Not Using

Google Analytics is one of the best (FREE) digital insight tools available, but it is seriously underused by most aviation, aerospace and defense ...
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When Sales Are Down: The Truth About Lead Generation for Aviation and Aerospace Marketers

Lead generation can be an important part of effective aviation and aerospace marketing programs, but it’s not a panacea. That’s because, far too ...
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7 ways to stretch your aerospace marketing budget

Perhaps a first-quarter trade show cost more than expected, or the boss surprised you with a new campaign requirement, or maybe the original goals ...
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Are You Marketing to the Wrong Audience?

  Effective aerospace marketing starts with a focus on the buyer. We’ve seen it time and time again. An inspired aerospace marketing campaign is ...
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BDN Favorites: Marketing to OEMs

Asking a marketer to pick a favorite blog is a little like asking a parent to pick a favorite child. But somehow, we did it.
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Top Conferences for B2B Marketers

In our world of B2B marketing, things are constantly changing. Often times we get consumed by the day-to-day tasks and find it hard to make the time ...
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Is it Time to Update Your Aerospace Brand?

If your company’s brand is the face of your business, and your business is constantly shifting and evolving, when is the right time to make a change ...
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