Is it Time to Hire an Outside Marketing Firm?

When and why should aerospace or aviation companies hire an outside marketing firm? Often times it comes down to the desire for change, help or ...
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21 Resolutions You Should Actually Keep

What do you resolve to do differently or better with your aerospace marketing programs in 2018? We asked seven BDN team members for their top three ...
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Aerospace Outlook: Opportunity Abounds In 2018

This past year offered a fair share of intrigue in aerospace, from first flights to notable mergers and acquisitions and partnership deals. Anyone ...
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A practical guide to selecting aerospace publications

When it comes to PR and advertising, publication selection is an important and sometimes overwhelming part of a marketer’s job. In the aerospace and ...
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Lessons Learned in Aerospace Marketing: Part Two

I’ve been involved in aerospace and aviation marketing for 30 years, and here are 10 lessons that I think are worth sharing. 
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Lessons Learned in Aerospace Marketing: Part One

    I’ve been involved in aerospace and aviation marketing for 30 years, and here are 10 lessons that I think are worth sharing.
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Your 2018 Strategic Marketing Plan: Where to Start

A surprising number of aviation, aerospace and defense businesses don’t have a strategic marketing plan. Their marketing, if they have any, lacks ...
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Start Planning Now: The 2018 A&D Trade Show Directory is Here

As much as marketing is changing, face-to-face marketing remains the go-to-tactic in B2B industries like ours. According to Forrester Research, B2B ...
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5 More Things Aerospace Marketers Should Be Doing Right Now

Tick-tock. As we mentioned last week, we don’t mean to cause a panic, but as of today there are 53 working days — a little more than 10 weeks — left ...
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5 Things Aerospace Marketers Should Be Doing Right Now to Prep for 2018

We don’t mean to cause a panic, but as of today there are 58 working days — a little more than 11 weeks — left until 2018. And while it may be too ...
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