Things to Stop Spending Your Marketing Budget on Right Now

A few weeks ago, we published a 3-part series on how to determine your aerospace and defense industry marketing budget - you can find Part 1: Budget ...
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5 Steps to Finding Your Niche

Question: Why do we need to establish niche marketing? Answer: In a B2B, high dollar industry like aerospace and defense, it can be a crowded ...
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Determining A Marketing Budget Part 3: The ROI

In Determining A Marketing Budget Part 1: Budget Trends, we discussed industry standards as a benchmark for your aerospace and marketing budget. In ...
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Determining A Marketing Budget Part 2: Building Your Budget

In Determining A Marketing Budget Part 1: Budget Trends, we discussed industry standards as a benchmark for your aerospace marketing budget. In this ...
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Determining A Marketing Budget Part 1: Budget Trends

We’re often asked how much money aerospace companies should spend on marketing to achieve their goals and just like there is no one-size-fits-all ...
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COVID-19: Resources for Aviation Marketers

2020 has been a doozy. At Aerospace Marketing Lab, we’ve had an amazingly successful workshop with Marcus Sheridan, world-renowned marketer and ...
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How to Be Successful With a Small Sales Team

If your company has a small sales team, it isn’t necessarily a disadvantage. For example, small teams are more likely to be innovative and efficient ...
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Confused about Vision, Mission and Value Props? You’re not the only one.

From Over-Arching Mission to Tactical Taglines—Why Does it Matter? Every company needs a vision, mission and value proposition to provide strategic ...
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How LinkedIn’s ‘State of Sales 2018’ Report Relates to All Aviation Professionals

Relationships Go Hand in Hand with Technology, Industry Acumen LinkedIn (LI) just published the 3rd annual State of Sales 2018, unlocking the ...
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A Halloween Edition: Do We Trick, or Do We Treat?

New Social Media Trends Similar to the concept behind tricking (being bold) or treating (which is expected), we at BDN take social media trends with ...
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