Top Conferences for B2B Marketers

In our world of B2B marketing, things are constantly changing. Often times we get consumed by the day-to-day tasks and find it hard to make the time ...
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Is it Time to Update Your Aerospace Brand?

If your company’s brand is the face of your business, and your business is constantly shifting and evolving, when is the right time to make a change ...
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GDPR and its Affect on Aerospace Marketing

The deadline for the implementation of GDPR is fast approaching. Is your company prepared? There are many questions surrounding GDPR. As marketers, ...
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B2B Trends: Ideas you can apply to your aerospace marketing now

Imagine sitting in a room with some amazing marketing minds from various companies around the world on Pier 27 in San Francisco, California. Not your ...
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Email Subscriptions: What Makes You Open and Read Something?

BDN is in the process of updating the Flight Manual email subscribers receive as part of their blog delivery so we tasked our team to take a closer ...
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Trends in Aerospace, Aviation and Defense Marketing

In preparing to write this article about trends in aerospace, aviation and defense marketing, I started wondering about trends in B2B marketing and ...
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5 Reasons to Think Small

  I’ve just returned from the Pacific Northwest Aerospace Alliance (PNAA) Commercial Aerospace Conference, a relatively small but well attended ...
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Trade Shows: How to Engage Your Audience

Chances are, trade shows are an important part of your overall marketing strategy. So improving the way you exhibit is a worthwhile goal. This week, ...
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Trade Shows: How to Staff Effectively & Generate Leads 

A typical business will spend nearly 50% of their annual marketing budget on trade shows and related costs. That’s why this week’s blog focuses on ...
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8 Things to Stop Spending Marketing Money On Right Now

We regularly hear from aerospace and aviation marketing professionals who are dealing with tight or shrinking budgets. That’s why this week’s blog ...
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