Trade Shows: How to Engage Your Audience

Chances are, trade shows are an important part of your overall marketing strategy. So improving the way you exhibit is a worthwhile goal. This week, ...
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Trade Shows: How to Staff Effectively & Generate Leads 

A typical business will spend nearly 50% of their annual marketing budget on trade shows and related costs. That’s why this week’s blog focuses on ...
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8 Things to Stop Spending Marketing Money On Right Now

We regularly hear from aerospace and aviation marketing professionals who are dealing with tight or shrinking budgets. That’s why this week’s blog ...
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Is it Time to Hire an Outside Marketing Firm?

When and why should aerospace or aviation companies hire an outside marketing firm? Often times it comes down to the desire for change, help or ...
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BDN 2018 Content Feedback Survey

Every year we want the Flight Manual to be more useful and more effective than the year before, and the best way for us to assess what’s working is ...
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Lessons Learned in Aerospace Marketing: Part One

    I’ve been involved in aerospace and aviation marketing for 30 years, and here are 10 lessons that I think are worth sharing.
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Your 2018 Strategic Marketing Plan: Where to Start

A surprising number of aviation, aerospace and defense businesses don’t have a strategic marketing plan. Their marketing, if they have any, lacks ...
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5 More Things Aerospace Marketers Should Be Doing Right Now

Tick-tock. As we mentioned last week, we don’t mean to cause a panic, but as of today there are 53 working days — a little more than 10 weeks — left ...
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5 Things Aerospace Marketers Should Be Doing Right Now to Prep for 2018

We don’t mean to cause a panic, but as of today there are 58 working days — a little more than 11 weeks — left until 2018. And while it may be too ...
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How Aerospace Marketers Can Set Goals to Drive PR Success

It's common knowledge that those who set goals experience higher instances of success. The same goes for public relations. Strong goals set the stage ...
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