Lessons Learned in Aerospace Marketing: Part One

    I’ve been involved in aerospace and aviation marketing for 30 years, and here are 10 lessons that I think are worth sharing.
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Your 2018 Strategic Marketing Plan: Where to Start

A surprising number of aviation, aerospace and defense businesses don’t have a strategic marketing plan. Their marketing, if they have any, lacks ...
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5 More Things Aerospace Marketers Should Be Doing Right Now

Tick-tock. As we mentioned last week, we don’t mean to cause a panic, but as of today there are 53 working days — a little more than 10 weeks — left ...
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5 Things Aerospace Marketers Should Be Doing Right Now to Prep for 2018

We don’t mean to cause a panic, but as of today there are 58 working days — a little more than 11 weeks — left until 2018. And while it may be too ...
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How Aerospace Marketers Can Set Goals to Drive PR Success

It's common knowledge that those who set goals experience higher instances of success. The same goes for public relations. Strong goals set the stage ...
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Want Better PR? Build a Better List

This step-by-step guide shows you how. Pulling together an effective media list requires a lot more than gathering a list of names, numbers and email ...
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5 Reasons Your Aerospace Business is Not in the News More

Most executives, including aerospace business leaders, love positive press — and with good reason. Media coverage can be a powerful force multiplier ...
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4 Steps to Getting the Marketing Resources You Need

Most aerospace marketers say they don’t have enough bandwidth or budget to accomplish their goals. But, it doesn’t have to be that way. A new ...
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Top 5 Ways Aerospace Marketers Get the Bandwidth They Need

Aerospace marketers are frustrated that they have too much to do. They are tired of last-minute fire drills and feel forced to react to a ...
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How One PR Pro Handled the Biggest Crisis of His Career

No one wants to think an accident or public relations crisis will happen to them. But the cost of being unprepared is far too high to leave anything ...
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