7 Keys to Breakthrough Messaging for Aerospace and Defense Marketers

Memorable, iconic messaging looks effortless, but it’s anything but. Drafting the right three words (like “Here Comes Hope”) may take three minutes – ...
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WHO IS REPRESENTING YOUR BRAND?

“I don’t have any money.” Those five words were how I was greeted as I approached an exhibitor at Heli-Expo recently. Of course, I took full ...
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Airbus Rebrand: Will it Fly?

Rebranding is risky business and more than a few well-intended efforts have ended badly. The JC Penney rebrand was an epic fail that could drive the ...
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Branding: It's in the Bag

Would you pay $9,000 for a handbag? How about $150,000 or more?
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Developing Honest And Effective Messaging

Are you writing/designing/exhibiting/strategizing to reach and engage your intended audience of prospects in the most effective ways possible? Or are ...
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Marketing Tips: How Large Does A Logo Need To Be?

Anyone in our business hears this request a lot. There’s even a song parody devoted to this very subject: www.youtube.com/watch?v=2fwV-dI0DxM
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