WHO IS REPRESENTING YOUR BRAND?

“I don’t have any money.” Those five words were how I was greeted as I approached an exhibitor at Heli-Expo recently. Of course, I took full ...
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Airbus Rebrand: Will it Fly?

Rebranding is risky business and more than a few well-intended efforts have ended badly. The JC Penney rebrand was an epic fail that could drive the ...
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Branding: It's in the Bag

Would you pay $9,000 for a handbag? How about $150,000 or more?
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Developing Honest And Effective Messaging

Are you writing/designing/exhibiting/strategizing to reach and engage your intended audience of prospects in the most effective ways possible? Or are ...
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Marketing Tips: How Large Does A Logo Need To Be?

Anyone in our business hears this request a lot. There’s even a song parody devoted to this very subject: www.youtube.com/watch?v=2fwV-dI0DxM
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