Critiquing An Aerospace Advertisement: Russian Helicopters Ka-62

I thought I'd take a look at an ad from a relative newcomer to the western markets, in particular an ad for the Ka-62 helicopter from Russian ...
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Some More Things We Know About Aerospace Marketing

We know that aerospace companies are conservative and tend to copy one another in their marketing efforts. Everyone’s logo is red, white and blue. ...
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Some Things We Know About Aerospace Marketing

We know that it’s not unusual for aerospace and defense companies to have a “if we build it, they will come” mentality. That may have been true at ...
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