Aerospace Marketing: What Not to Do

While it’s helpful to be inspired by great work, sometimes the fear of doing something really, really bad can be even more powerful.
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Why Millennials Matter to Aerospace Marketers

I’m continually surprised to see how many aerospace, aviation and defense marketers are failing to embrace new techniques and tools, especially ...
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AAAA: See You in Nashville

After two dismal events, the folks at the Army Aviation Association of America are pulling out all the stops to give exhibitors what they want at the ...
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An Uplifting Visit with Sergei Sikorsky

The Sikorsky name is synonymous with the advancement of vertical lift technology and the invention of modern helicopters. The corporation and ...
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Critiquing An Aerospace Advertisement: AugustaWestland

Dear AgustaWestland,
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Airbus Rebrand: Will it Fly?

Rebranding is risky business and more than a few well-intended efforts have ended badly. The JC Penney rebrand was an epic fail that could drive the ...
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Airshows: Yes or No

I watched an Su-30MKI crash and burn at the 1999 Paris Airshow. The pilot ejected and survived. My desire to watch air shows did not. More ...
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Advertising: Keep it Simple, but with Soul

I’m all for simplicity in advertising, especially in aerospace. In our industry, simple messaging and graphics stand out because they are unique, ...
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Critiquing An Aerospace Advertisement: Russian Helicopters Ka-62

I thought I'd take a look at an ad from a relative newcomer to the western markets, in particular an ad for the Ka-62 helicopter from Russian ...
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Some More Things We Know About Aerospace Marketing

We know that aerospace companies are conservative and tend to copy one another in their marketing efforts. Everyone’s logo is red, white and blue. ...
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