5 Branding Myths that are Hurting Your Aerospace Business

  It's time for aerospace to stop perpetuating these 5 harmful myths about the relevance and value of branding in our industry.
Read More

Trends and Challenges in Aerospace Marketing: 'We Need More Support'

Last week we brought you research data and insight about trends impacting aerospace and defense marketers.
Read More

7 Discouraging, Surprising, Yet Hopeful Truths About Modern Aerospace Marketing

BDN routinely uses research to understand, benchmark and report the trends and realities impacting the work we do as aerospace marketers.
Read More

How to market and sell to GA and BA audiences

This final installment in our series on purchasing behavior in General Aviation (GA) and Business Aviation (BA) seeks to better understand the ...
Read More

Decision-making factors in the aviation buying process

The May 10 Flight Manual focused on understanding the characteristics of purchasing decision makers within the business aviation (BA) and general ...
Read More

Purchasing Behavior in GA & BA Part One: Demographics

Working in conjunction with AVweb, BDN Aerospace Marketing recently surveyed 2,500+ general and business aviation professionals to better understand ...
Read More

Aerospace Advertising: What We Learned

When it comes to advertising, there’s one thing we can all agree on — things are changing. Our month-long look at advertising was filtered through ...
Read More

Advertisers Speak Their Minds

  Part three of our April focus on advertising is a recap of written comments accompanying our survey about “The Role of Advertising in Aerospace & ...
Read More

People’s Choice: A&D Marketers ID Preferred Publications

Because our industry is served by more than 300 aerospace and defense publications, a comprehensive survey determining individual preferences is ...
Read More

We asked: Does the future of aerospace include advertising?

Advertising — once the mainstay of BDN’s business — is now a source of ongoing discussion, debate and uncertainty within the Aerospace and Defense ...
Read More
1 2 3 4 5