Lessons Learned in Aerospace Marketing: Part One

    I’ve been involved in aerospace and aviation marketing for 30 years, and here are 10 lessons that I think are worth sharing.
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Just for Fun: Sales and Marketing Stereotypes...So True It's Scary?

It’s Halloween. The perfect time for exaggerated characters and larger-than-life personalities. You know, like some of the people you meet in ...
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Start Planning Now: The 2018 A&D Trade Show Directory is Here

As much as marketing is changing, face-to-face marketing remains the go-to-tactic in B2B industries like ours. According to Forrester Research, B2B ...
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Three Steps for Marketing to OEMs

You want to do business with Boeing or Lockheed, but aren’t seeing success. What should you do?  
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A&D Market Predictions for the Remainder of 2017

We’re six months in to 2017. Now, with the year halfway over, it’s a good time to revisit your marketing plan and make adjustments if required based ...
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Quiz! What’s Your Aerospace IQ?

See How Much You Really Know Last week, we looked closely at the current trends and forces shaping our industry. And we discussed why it’s so ...
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The 6 Aerospace Industry Trends You Need to Know Right Now

It should go without saying that if you work in aerospace and defense marketing, you must be a demonstrated expert in the discipline of marketing.  ...
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'An Industry of Survivors’ Prepares to Gather in Dallas for HELI-EXPO

With the world’s largest gathering of helicopter professionals just a week away, and an industry facing challenges, we decided to ask a true ...
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Women in Aviation: 'The Pace of Change is Still Very Slow'

BDN has long been interested in the topic of women in aerospace, largely because many of us have fully experienced what it means to be a female in a ...
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11 Questions with Richard Aboulafia

Few know more about the aerospace and defense industry than Richard Aboulafia, Vice President of Analysis at Teal Group. He is a deeply knowledgeable ...
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