Critiquing An Aerospace Advertisement: AugustaWestland

Dear AgustaWestland,
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Advertising: Keep it Simple, but with Soul

I’m all for simplicity in advertising, especially in aerospace. In our industry, simple messaging and graphics stand out because they are unique, ...
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Aerospace Advertising: How to Grab Attention

No matter the stated goals of an ad, to be effective it must accomplish three things — capture the viewer's attention, communicate the desired facts ...
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Critiquing An Aerospace Advertisement: Russian Helicopters Ka-62

I thought I'd take a look at an ad from a relative newcomer to the western markets, in particular an ad for the Ka-62 helicopter from Russian ...
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Aerospace Marketing Tips: Advertising and ROI

November 1, 2012 - As Andy Rooney might have said, "Have you ever noticed how some ad reps claim to know what is best for your clients? And how what ...
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