In our world of B2B marketing, things are constantly changing. Often times we get consumed by the day-to-day tasks and find it hard to make the time to keep up with industry trends or new advancements in our field.
One way to stay up-to-date on the latest marketing trends and new technologies is by attending key marketing conferences. We’ve put together a list of the top five that would provide you and your team with the most actionable insights.
This event, presented by MarketingProfs, takes place in San Francisco, November 13–16, 2018. Tailored to the B2B marketing community, it features many workshops around key marketing practices: Digital Analytics, Sales & Marketing Alignment, Content Strategy, SEO along with many others.
The 2018 event has already passed, but keep an eye out for details on next year’s event, as I’m sure they’ll be added soon. Revenue Summit focuses on the alignment of Sales & Marketing teams within a company and best practice tools you can use to drive your business’ success.
This is a digital marketing conference geared towards manufacturers and distributors. Next years event will take place in Chicago, May 14–16, 2019. You will leave this event with the knowledge and tools necessary to build omni-channel experiences for your customers.
Next year’s event will be taking place in sunny Arizona, February 25–27, 2019. Attending this conference will strengthen your personal education and build a pipeline for your organization. You will find workshops and case studies among 85 sessions focused on six key tracks – Content Marketing, Demand Generation, Account Based Marketing, Sales, Channel Marketing and Digital Strategy.
The 2018 ICC has passed, but keep an eye out for details on the 2019 event. This is THE event for marketers focused on building a robust content strategy. Whether you’re a beginner just starting to build a content strategy for your organization or you’re more advanced looking to enhance your current strategy, this conference will have you covered.
Once you’ve gotten your feet wet with any of the conferences listed above and have a solid marketing program built for your company, we recommend experiencing one of the more advanced events centered around Inbound Marketing and Marketing Technology.
The next MarTech event will be in Boston, October 1–3, 2018. MarTech is a vendor agnostic event, which leaves a lot of the sales pitches out. This conference is great for professionals who are both marketing and tech savvy. You will leave with the knowledge of how to integrate the latest technology into your marketing strategy.
Presented by HubSpot the next Inbound conference is also in Boston, September 4–7, 2018. Inbound has over 200 educational breakout sections and you will leave this conference with valuable tactics that you can put into action immediately along with new strategies to bring back to your team to focus on growth.
Presented by Marketo the 2019 summit will be held in Las Vegas, October 21–24. You don’t have to be a Marketo user, but will be given the opportunity to increase your skills and build expertise with workshops and demos from Marketo experts. This event focuses on the digital aspects of marketing, advertising, technology and beyond.
Presented by Adobe, the next Summit will be held in Las Vegas, March 24–28, 2019. This event is ideal for marketers who use or are familiar with the Adobe Marketing Cloud software. It will focus on targeting your audience through marketing automation.