We know that aerospace companies are conservative and tend to copy one another in their marketing efforts. Everyone’s logo is red, white and blue. Everyone has a Skunk Works, or a Phantom Works, or a Hawk Works. Use this to your advantage and distinguish yourself from the crowd of lookalikes.
We know that lots of Aerospace and Defense companies do not have a Crisis Communications plan and are completely unprepared should an incident or accident occur. The ramifications could be devastating.
We know that lots of aerospace and defense companies are spending money on ad placements in unaudited magazines that won’t do them any good. If you don’t know exactly who is receiving a given publication, you should not be advertising there.
We know that not everyone in our industry believes in marketing and that some think it’s a necessary evil. We also know that the business that finds itself immune to the necessity of marketing sooner or later finds itself immune to business.