The widely held myth that PR performance cannot be measured or tied to budgetary targets has plagued our industry for years. But today, progressive ...
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Going into a media pitch with the goal of selling your story is a recipe for failure. Going into a media pitch with a goal of helping a journalist is ...
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It's common knowledge that those who set goals experience higher instances of success. The same goes for public relations. Strong goals set the stage ...
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This step-by-step guide shows you how. Pulling together an effective media list requires a lot more than gathering a list of names, numbers and email ...
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Most executives, including aerospace business leaders, love positive press — and with good reason. Media coverage can be a powerful force multiplier ...
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Most aerospace marketers say they don’t have enough bandwidth or budget to accomplish their goals. But, it doesn’t have to be that way. A new ...
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Aerospace marketers are frustrated that they have too much to do. They are tired of last-minute fire drills and feel forced to react to a ...
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Are You a PR Expert? Media coverage can be a powerful force multiplier for aerospace and defense firms seeking to bring third-party credibility to ...
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No one wants to think an accident or public relations crisis will happen to them. But the cost of being unprepared is far too high to leave anything ...
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You want to do business with Boeing or Lockheed, but aren’t seeing success. What should you do?
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