Realize the Full Value of Your Aerospace Business Brand

  Is your brand moving your aerospace business forward? It might be time to up your game.
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Does Your Aerospace Business Have a Branding Problem?

We hear from lots of aerospace and defense professionals who think they have a branding problem or who tell us they want to “take their brand to the ...
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5 Branding Myths that are Hurting Your Aerospace Business

  It's time for aerospace to stop perpetuating these 5 harmful myths about the relevance and value of branding in our industry.
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Trends and Challenges in Aerospace Marketing: 'We Need More Support'

Last week we brought you research data and insight about trends impacting aerospace and defense marketers.
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7 Discouraging, Surprising, Yet Hopeful Truths About Modern Aerospace Marketing

BDN routinely uses research to understand, benchmark and report the trends and realities impacting the work we do as aerospace marketers.
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10 insider secrets to getting your aerospace news published

This week we are pleased to bring you a guest blog written by Jeremy Parkin, publisher of HeliHub.com. Jeremy has generously provided us with highly ...
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How to market and sell to GA and BA audiences

This final installment in our series on purchasing behavior in General Aviation (GA) and Business Aviation (BA) seeks to better understand the ...
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Decision-making factors in the aviation buying process

The May 10 Flight Manual focused on understanding the characteristics of purchasing decision makers within the business aviation (BA) and general ...
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Purchasing Behavior in GA & BA Part One: Demographics

Working in conjunction with AVweb, BDN Aerospace Marketing recently surveyed 2,500+ general and business aviation professionals to better understand ...
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7 Research Questions that Can Change Your Marketing Forever

BDN believes in research both for the industry and for our clients. And you should, too.
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