How to market and sell to GA and BA audiences

This final installment in our series on purchasing behavior in General Aviation (GA) and Business Aviation (BA) seeks to better understand the ...
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Decision-making factors in the aviation buying process

The May 10 Flight Manual focused on understanding the characteristics of purchasing decision makers within the business aviation (BA) and general ...
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Purchasing Behavior in GA & BA Part One: Demographics

Working in conjunction with AVweb, BDN Aerospace Marketing recently surveyed 2,500+ general and business aviation professionals to better understand ...
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7 Research Questions that Can Change Your Marketing Forever

BDN believes in research both for the industry and for our clients. And you should, too.
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Aerospace Advertising: What We Learned

When it comes to advertising, there’s one thing we can all agree on — things are changing. Our month-long look at advertising was filtered through ...
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Advertisers Speak Their Minds

  Part three of our April focus on advertising is a recap of written comments accompanying our survey about “The Role of Advertising in Aerospace & ...
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People’s Choice: A&D Marketers ID Preferred Publications

Because our industry is served by more than 300 aerospace and defense publications, a comprehensive survey determining individual preferences is ...
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We asked: Does the future of aerospace include advertising?

Advertising — once the mainstay of BDN’s business — is now a source of ongoing discussion, debate and uncertainty within the Aerospace and Defense ...
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Effective Strategies for Print & Online Aviation Marketing

Writing for BDN, Jill Fontaine recently interviewed Carol Dodds, Vice President of Advertising and Partnership at Aircraft Owners and Pilots ...
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A Legacy of Leadership

Our third interview in this month’s leadership series should have been with our long-time friend Jeff Pino. Working with Jeff over the years, we were ...
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