Trends and Challenges in Aerospace Marketing: 'We Need More Support'

Last week we brought you research data and insight about trends impacting aerospace and defense marketers.
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7 Discouraging, Surprising, Yet Hopeful Truths About Modern Aerospace Marketing

BDN routinely uses research to understand, benchmark and report the trends and realities impacting the work we do as aerospace marketers.
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10 insider secrets to getting your aerospace news published

This week we are pleased to bring you a guest blog written by Jeremy Parkin, publisher of HeliHub.com. Jeremy has generously provided us with highly ...
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How to market and sell to GA and BA audiences

This final installment in our series on purchasing behavior in General Aviation (GA) and Business Aviation (BA) seeks to better understand the ...
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Decision-making factors in the aviation buying process

The May 10 Flight Manual focused on understanding the characteristics of purchasing decision makers within the business aviation (BA) and general ...
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Purchasing Behavior in GA & BA Part One: Demographics

Working in conjunction with AVweb, BDN Aerospace Marketing recently surveyed 2,500+ general and business aviation professionals to better understand ...
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7 Research Questions that Can Change Your Marketing Forever

BDN believes in research both for the industry and for our clients. And you should, too.
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Aerospace Advertising: What We Learned

When it comes to advertising, there’s one thing we can all agree on — things are changing. Our month-long look at advertising was filtered through ...
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Advertisers Speak Their Minds

  Part three of our April focus on advertising is a recap of written comments accompanying our survey about “The Role of Advertising in Aerospace & ...
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People’s Choice: A&D Marketers ID Preferred Publications

Because our industry is served by more than 300 aerospace and defense publications, a comprehensive survey determining individual preferences is ...
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