It should go without saying that if you work in aerospace and defense marketing, you must be a demonstrated expert in the discipline of marketing. ...
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Understanding the art of email marketing is an essential skill for aerospace marketers. Take this 10-question quiz to test your own knowledge and ...
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Anytime we discuss or structure sales and marketing as separate entities, we already have one strike against us. That’s because the purpose of ...
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We've all heard how the buying process has changed. Information about products and services is freely available through any hand-held device with the ...
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This past month, various members of the BDN team attended HELI-EXPO and AEA 2017 — two prominent trade shows in the aerospace industry. Both venues ...
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When it comes to PR and advertising, publication selection is an important and sometimes overwhelming part of a marketer’s job. In the aerospace and ...
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Lots of aerospace and aviation businesses would like to have more media coverage, but are sometimes unsure or confused about what makes an item ...
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BDN was pleased to write this article about defense industry PR for Artillery Marketing's Douglas Burdett and share it with his Fire Support Blog ...
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With the world’s largest gathering of helicopter professionals just a week away, and an industry facing challenges, we decided to ask a true ...
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In this week's podcast, vice president of client services Lisa Sifuentes, business development executive Ashley Cutler, and senior designer Nick ...
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