Aerospace Advertising: How to Grab Attention

No matter the stated goals of an ad, to be effective it must accomplish three things — capture the viewer's attention, communicate the desired facts ...
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Critiquing An Aerospace Advertisement: Russian Helicopters Ka-62

I thought I'd take a look at an ad from a relative newcomer to the western markets, in particular an ad for the Ka-62 helicopter from Russian ...
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7 Steps to Campaign Success in the Aerospace Market

Goals. What are you trying to achieve with this campaign? Who are you targeting? Research. Talk to your customers. What are their pressures, ...
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Developing Honest And Effective Messaging

Are you writing/designing/exhibiting/strategizing to reach and engage your intended audience of prospects in the most effective ways possible? Or are ...
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The True Cost of Creativity

Except for the very smallest of jobs, creative fees are always a small fraction of total costs (printing, media, etc.). The incremental difference ...
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Keeping Up With The Joneses: Analysis On B2B Marketing Spending

How much are other B-to-B companies spending on marketing?
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Technical Tip: Photography Resolution

Resolution matters.
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A Warning to Aerospace Marketing Professionals About Copyright Infringement

Does the end justify the means? Too often, in the world of aerospace marketing, the answer is yes. And that’s not a good thing.
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Some More Things We Know About Aerospace Marketing

We know that aerospace companies are conservative and tend to copy one another in their marketing efforts. Everyone’s logo is red, white and blue. ...
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Some Things We Know About Aerospace Marketing

We know that it’s not unusual for aerospace and defense companies to have a “if we build it, they will come” mentality. That may have been true at ...
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