Get More from Your Aerospace Marketing Budget

BDN recently surveyed a group of aerospace and defense marketing professionals to better understand their needs, preferences and challenges. The ...
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Airshows: Yes or No

I watched an Su-30MKI crash and burn at the 1999 Paris Airshow. The pilot ejected and survived. My desire to watch air shows did not. More ...
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Photography Tips For Aviation Photographers

Photographing helicopters air-to-air with sharp details while also having the rotor blades suitably blurred is a challenge for any photographer. The ...
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An Introduction to Inbound Marketing for A&D

I’ve officially jumped on the Inbound Marketing bandwagon, and I hope you do, too. Inbound marketing is a way to enable your target audience to find ...
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Branding: It's in the Bag

Would you pay $9,000 for a handbag? How about $150,000 or more?
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Get On Board: Introduction To Whiteboard Videos

I’m suddenly obsessed with white board videos as a great way to tell technical stories in a quick, concise and eminently watchable way. We’ve all ...
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Advertising: Keep it Simple, but with Soul

I’m all for simplicity in advertising, especially in aerospace. In our industry, simple messaging and graphics stand out because they are unique, ...
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Aerospace Advertising: How to Grab Attention

No matter the stated goals of an ad, to be effective it must accomplish three things — capture the viewer's attention, communicate the desired facts ...
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Critiquing An Aerospace Advertisement: Russian Helicopters Ka-62

I thought I'd take a look at an ad from a relative newcomer to the western markets, in particular an ad for the Ka-62 helicopter from Russian ...
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7 Steps to Campaign Success in the Aerospace Market

Goals. What are you trying to achieve with this campaign? Who are you targeting? Research. Talk to your customers. What are their pressures, ...
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