Less Is More: The Importance Of a Quality Press Release

This is something we hear from prospective clients fairly regularly, and generally, it is the worst possible thing they could be doing.
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Oh, the Glamorous Life of an Intern

     This summer I’ve had the good fortune to work as an intern at BDN Aerospace Marketing. As a communications major at Arizona State University I ...
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Trade Show Tips

I recently had the honor of working the Army Aviation Mission Solutions Summit for one of our clients.  The show was a success with many soldiers ...
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AAAA: See You in Nashville

After two dismal events, the folks at the Army Aviation Association of America are pulling out all the stops to give exhibitors what they want at the ...
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WHO IS REPRESENTING YOUR BRAND?

“I don’t have any money.” Those five words were how I was greeted as I approached an exhibitor at Heli-Expo recently. Of course, I took full ...
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Welcome To Wow: The BDN Aerospace Team

If you are a BDN client, this is great news. If you are a competitor, well, not so much.
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Why Turning Down Business is Sometimes Good for Business

I said no to new work this week. It went against my sales focus and overall approach to business. It went against my desire to end the year on a high ...
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Trade Show Exhibiting Trends

The world of trade shows is ever-changing. More and more research is showing that marketers are becoming smarter about their exhibit strategy, or at ...
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An Uplifting Visit with Sergei Sikorsky

The Sikorsky name is synonymous with the advancement of vertical lift technology and the invention of modern helicopters. The corporation and ...
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How Much Is A Photograph Worth?

Photography can be either art or commerce. The value of a piece of art is defined simply by what someone is willing to pay for it. That fact explains ...
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