Trade Show Exhibiting Trends

The world of trade shows is ever-changing. More and more research is showing that marketers are becoming smarter about their exhibit strategy, or at ...
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An Uplifting Visit with Sergei Sikorsky

The Sikorsky name is synonymous with the advancement of vertical lift technology and the invention of modern helicopters. The corporation and ...
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How Much Is A Photograph Worth?

Photography can be either art or commerce. The value of a piece of art is defined simply by what someone is willing to pay for it. That fact explains ...
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Critiquing An Aerospace Advertisement: AugustaWestland

Dear AgustaWestland,
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Nostalgia Marketing. It Works.

There’s a new trend in marketing that has companies looking to the past to make an emotional connection with their customers. And according to a ...
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How To Write A Stronger Value Proposition

I opened an excellent business aviation magazine this morning to an OEM ad touting the company’s “Fifty Years of Passion.” A few pages later I came ...
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Airbus Rebrand: Will it Fly?

Rebranding is risky business and more than a few well-intended efforts have ended badly. The JC Penney rebrand was an epic fail that could drive the ...
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Get More from Your Aerospace Marketing Budget

BDN recently surveyed a group of aerospace and defense marketing professionals to better understand their needs, preferences and challenges. The ...
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Airshows: Yes or No

I watched an Su-30MKI crash and burn at the 1999 Paris Airshow. The pilot ejected and survived. My desire to watch air shows did not. More ...
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Photography Tips For Aviation Photographers

Photographing helicopters air-to-air with sharp details while also having the rotor blades suitably blurred is a challenge for any photographer. The ...
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