Military vs. Commercial: What to Know When You Market to Them Both

We all know that aerospace and defense industry is cyclical. Sometimes, defense is booming. Other times, the commercial market reigns.
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How To Gain Visibility With OEMs

Marketing to aerospace OEMs requires patience, perseverance and a smart strategy.
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The Truth About Marketing to OEMs

Many aerospace companies tell us they want to sell their products and services to Original Equipment Manufacturers (OEMS), but have little success ...
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Best Practices in Aerospace Marketing

Two decades spent in aerospace marketing have provided BDN with a great vantage point to identify trends and to see what works and what doesn’t for ...
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RAMP UP YOUR DIGITAL KNOWLEDGE: TERMINOLOGY GUIDE

Digital marketing is on the rise but coming to terms with the jargon isn't always that easy. The experts at BDN Aerospace Marketing have put together ...
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Analytics: 3 Easy Tools to Start Using Now

Marketers strive daily to validate the effectiveness of the strategies driving their marketing campaigns. A 2014 study done by the Fournaise Group ...
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Growing Opportunities in Digital Marketing

Digital marketing opportunities are expanding beyond just SEO, paid advertising, and social media.
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Social Media Image Sizing Cheat Sheet

You wouldn't put a blurry photo on the cover of a printed brochure, so don't even think about putting one on the cover of your social ...
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8 Best Practices for Email Marketing Success

It isn’t sexy. It’s often annoying. And everyone gets too much.
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YOU NEED GREAT SEO, AND HERE’S WHAT YOU NEED TO KNOW TO GET STARTED

If prospective customers don’t know about you, they can’t buy from you.
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