Lessons Learned in Aerospace Marketing: Part One

    I’ve been involved in aerospace and aviation marketing for 30 years, and here are 10 lessons that I think are worth sharing.
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Your 2018 Strategic Marketing Plan: Where to Start

A surprising number of aviation, aerospace and defense businesses don’t have a strategic marketing plan. Their marketing, if they have any, lacks ...
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Just for Fun: Sales and Marketing Stereotypes...So True It's Scary?

It’s Halloween. The perfect time for exaggerated characters and larger-than-life personalities. You know, like some of the people you meet in ...
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Start Planning Now: The 2018 A&D Trade Show Directory is Here

As much as marketing is changing, face-to-face marketing remains the go-to-tactic in B2B industries like ours. According to Forrester Research, B2B ...
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5 More Things Aerospace Marketers Should Be Doing Right Now

Tick-tock. As we mentioned last week, we don’t mean to cause a panic, but as of today there are 53 working days — a little more than 10 weeks — left ...
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5 Things Aerospace Marketers Should Be Doing Right Now to Prep for 2018

We don’t mean to cause a panic, but as of today there are 58 working days — a little more than 11 weeks — left until 2018. And while it may be too ...
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The Results Are In: Congratulations to Our 2017 Photography Contest Winners!

Judging this photo contest was more difficult than our three judges expected. There were 47 great entries, and we thank every photographer who took ...
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His Call Sign is Flash: A Podcast with Photographer Blair Bunting

Most of the world knows commercial advertising photographer and Hasselblad Global Ambassador Blair Bunting for his iconic photos of high-profile ...
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Aviation Photography: An Interview with Mike Reyno - Part 2

As part of our September focus on photography, BDN Partner Kyle Davis recently had the pleasure of speaking with Mike Reyno, group publisher of ...
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Aviation Photography: An Interview with Mike Reyno

As part of our September focus on photography, BDN Partner Kyle Davis recently had the pleasure of speaking with Mike Reyno, group publisher of ...
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