Are You a PR Expert? Media coverage can be a powerful force multiplier for aerospace and defense firms seeking to bring third-party credibility to their overall marketing strategies.But working with the media requires specialized skills and knowledge. Do it well and you’ll be a conquering hero. But if your results are lackluster, or you fail to manage a crisis effectively, you could be out of a job. Whether you are just starting out or are an accomplished practitioner, improving PR skills is a lifelong endeavor. That’s why it’s worth taking a few minutes now to test your own knowledge and skill.
Flight Manual readers couldn’t get enough of this aerospace industry PR quiz the first time we shared it, so we’re bringing it back with new questions just to keep you on your toes.
Take the quiz now — and when you’re finished, please let us know how you scored.
If you or someone you know could benefit from a PR tutorial, consider it done. BDN has developed a complete toolkit to help you avoid common missteps and work more effectively with the aerospace and defense news media. Exclusive content includes:
White Paper - Crisis Communications — Don’t Be Afraid of the Media, Be Prepared
Infographic - Build a Better News Release
Checklist - Is My News Really News?
Template - Master the Art of the Pitch
White Paper - Understanding the News Release – Everything You Need to Know
Cheat Sheet - AP Style for Aerospace
Request your tool kit today. Better media coverage is just a download away.