2016 is just around the corner. Make it a resolution to take your marketing to the next level. The experts at BDN Aerospace Marketing have pulled together this infographic on 12 Secrets to Marketing Success.
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You can also download the full graphic here.
- 85% of aerospace marketers report having a plan (Columbia Business School’s Center on Global Brand Leadership and the New York American Marketing Association)
- 36% of aerospace marketers don’t set goals at all; only 18% measure (Columbia Business School’s Center on Global Brand Leadership and the New York American Marketing Association)
- 80% of B2B decision makers prefer to get information from articles vs. advertising (Roper Public Affairs)
- B2B orgs with aligned sales/marketing orgs have 38% higher sales win rates (CMO Council)
- 67% of online consumers want clear detailed photos more than product information (Wishpond)
- Spending on sales enablement technology has increased 69% in past 2 years (Business 2 Community)
- 61% of global Internet users research products online (Interconnected World: Shopping and Personal Finance)
- 78% of CMOs think custom content is the future of marketing (The Drum)
- 95% of buyers choose provider offering best content help (DemandGen Report)
- 50% of B2B campaigns fail because the message was not matched with the correct audience. (Frantz Group)