If your website isn’t working for you as a lead generation tool, then you’re leaving money on the table. Ignoring opportunities is inexcusable. Your sales expert wouldn’t do it, so your website shouldn’t either.
One of the best ways to invest in your website is to start creating and publishing unique and helpful resources. They need to be different enough that prospects have to come to your site in order to get this information, and helpful enough that they need to seek out the information in the first place.
BDN achieved this with a comprehensive trade show directory. A database of all of the industry trade shows was hard to find. We developed our own and it is now the most downloaded resource on our site.
You can do the same. It’s very simple, really. Invest in your website by generating some great content, and watch as the leads begin to pour in.
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