Lisa Sifuentes

Recent Posts

COVID-19: Resources for Aviation Marketers

2020 has been a doozy. At Aerospace Marketing Lab, we’ve had an amazingly successful workshop with Marcus Sheridan, world-renowned marketer and ...
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Not All Emails Are Created Equal

Looking at my own inbox, if you’d ask how many unread emails I have, I would proudly exclaim (and probably show you), “Zero!” while completely ...
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Convince Your Boss to Fund Marketing Programs: The Dos and Don’ts

Let’s face it, our industry sells high dollar critical components or services and making the decision to buy is not easy or fast. We face long sales ...
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What Aviation Week Network’s 2019 Business Aviation and Marketers’ Research Means For 2020

To be honest, I was excited to see Aviation Week Network’s 2019 Business Aviation and Marketers’ Research published in September. It is 29 pages of ...
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For Your Success: 3 Reasons to Hire An Aviation Marketing Agency

Boosting reputation, visibility, and sales! Oh, my! The aerospace and defense industry is certainly not for the faint of heart, but what happens when ...
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Tough Decisions Leading to Exciting Transformation

You may have noticed that the blog and resource content you were regularly seeing from BDN has slowed a bit. . . let’s be honest, you probably ...
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How to Be Successful With a Small Sales Team

If your company has a small sales team, it isn’t necessarily a disadvantage. For example, small teams are more likely to be innovative and efficient ...
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Confused about Vision, Mission and Value Props? You’re not the only one.

From Over-Arching Mission to Tactical Taglines—Why Does it Matter? Every company needs a vision, mission and value proposition to provide strategic ...
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How LinkedIn’s ‘State of Sales 2018’ Report Relates to All Aviation Professionals

Relationships Go Hand in Hand with Technology, Industry Acumen LinkedIn (LI) just published the 3rd annual State of Sales 2018, unlocking the ...
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A Halloween Edition: Do We Trick, or Do We Treat?

New Social Media Trends Similar to the concept behind tricking (being bold) or treating (which is expected), we at BDN take social media trends with ...
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