Lisa Sifuentes

Recent Posts

What Aviation Week Network’s 2019 Business Aviation and Marketers’ Research Means For 2020

To be honest, I was excited to see Aviation Week Network’s 2019 Business Aviation and Marketers’ Research published in September. It is 29 pages of ...
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For Your Success: 3 Reasons to Hire An Aviation Marketing Agency

Boosting reputation, visibility, and sales! Oh, my! The aerospace and defense industry is certainly not for the faint of heart, but what happens when ...
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Tough Decisions Leading to Exciting Transformation

You may have noticed that the blog and resource content you were regularly seeing from BDN has slowed a bit. . . let’s be honest, you probably ...
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How to Be Successful With a Small Sales Team

If your company has a small sales team, it isn’t necessarily a disadvantage. For example, small teams are more likely to be innovative and efficient ...
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Confused about Vision, Mission and Value Props? You’re not the only one.

From Over-Arching Mission to Tactical Taglines—Why Does it Matter? Every company needs a vision, mission and value proposition to provide strategic ...
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How LinkedIn’s ‘State of Sales 2018’ Report Relates to All Aviation Professionals

Relationships Go Hand in Hand with Technology, Industry Acumen LinkedIn (LI) just published the 3rd annual State of Sales 2018, unlocking the ...
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A Halloween Edition: Do We Trick, or Do We Treat?

New Social Media Trends Similar to the concept behind tricking (being bold) or treating (which is expected), we at BDN take social media trends with ...
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Should I Leverage Social Media for my Aerospace Marketing Program?

Clients and prospects often ask if social media should be a part of their marketing programs. This should be an easy one to answer due to the reality ...
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B2B Trends: Ideas you can apply to your aerospace marketing now

Imagine sitting in a room with some amazing marketing minds from various companies around the world on Pier 27 in San Francisco, California. Not your ...
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