Lisa Sifuentes

Recent Posts

Essential Branding KPIs To Start Measuring Today

Brand marketing is a data-driven field. Without a way to measure your data, your strategies and messaging are futile. First, let's define the terms.
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The Top 10 Aerospace and Defense Industry Blogs You Need to be Reading

2020 has been chock full of chaos and change, causing many businesses and individuals alike to pivot their perspectives and realign goals, ...
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Email Marketing - A Beginner's Guide

Email Marketing can be defined as promoting products or services for customers’ acquisition and retention through email. Let’s review the basics.
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Build Trust in Your Aviation Brand

A few years ago, a young boy, for pure entertainment, tells his family that a unicorn has turned onto their street, when in fact, no such thing ...
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5 Steps to Finding Your Niche

Question: Why do we need to establish niche marketing? Answer: In a B2B, high dollar industry like aerospace and defense, it can be a crowded ...
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Determining A Marketing Budget Part 3: The ROI

In Determining A Marketing Budget Part 1: Budget Trends, we discussed industry standards as a benchmark for your aerospace and marketing budget. In ...
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Determining A Marketing Budget Part 2: Building Your Budget

In Determining A Marketing Budget Part 1: Budget Trends, we discussed industry standards as a benchmark for your aerospace marketing budget. In this ...
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Determining A Marketing Budget Part 1: Budget Trends

We’re often asked how much money aerospace companies should spend on marketing to achieve their goals and just like there is no one-size-fits-all ...
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Weathering an Economic Downturn

Before Coronavirus, Aerospace Marketing Lab hosted a workshop with Marcus Sheridan,  international keynote speaker and web marketing guru, to ...
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COVID-19: Resources for Aviation Marketers

2020 has been a doozy. At Aerospace Marketing Lab, we’ve had an amazingly successful workshop with Marcus Sheridan, world-renowned marketer and ...
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