Grace Nakazawa

Recent Posts

Your Q1 Evaluation

Q1 of 2021 is almost done, and our only question is: "How did you do?" Traditionally, I would have reviewed last year's Q1 marketing strategies and ...
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Why You Need To Hire A Web Designer

When was the last time your organization took a long, hard look at your website? As the premier marketing agency for a field of primarily ...
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Writing a Media Release that Gets Coverage

When considering your options for useful marketing tools, it's important not to overlook the value of the press release. Sending a news release to ...
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Mark Your Calendar: Events You Won't Want to Miss in 2021

With 2021 already in full swing (how is it almost February?), we’ve been keeping an eye out for the most anticipated digital marketing events of the ...
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Website Analytics + You: 5 Essentials Your Website Should Tell You

Collecting and interpreting data from your website is essential to online marketing success - and at Aerospace Marketing Lab, we would argue that ...
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Trade Shows vs. COVID-19: What's Next?

Working in the aerospace and defense industry, we are all familiar with and understand that our primary way of doing business together is in person. ...
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Pros and Cons of the Top Social Media Management Platforms

One of my favorite aspects of marketing is social media. We create content calendars, engage with trending topics, start conversations around our ...
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Making the Most of Virtual Events

It's that time of year! Even though we cannot gather together for the National Business Aviation Association's (NBAA) yearly convention, the ...
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Things to Stop Spending Your Marketing Budget on Right Now

A few weeks ago, we published a 3-part series on how to determine your aerospace and defense industry marketing budget - you can find Part 1: Budget ...
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Lessons Learned in Aerospace Marketing: Part Two

I’ve been involved in aerospace and aviation marketing for 30 years, and here are 10 lessons that I think are worth sharing. 
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