Kyle Davis

Recent Posts

Branding: It's in the Bag

Would you pay $9,000 for a handbag? How about $150,000 or more?
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Get On Board: Introduction To Whiteboard Videos

I’m suddenly obsessed with white board videos as a great way to tell technical stories in a quick, concise and eminently watchable way. We’ve all ...
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Advertising: Keep it Simple, but with Soul

I’m all for simplicity in advertising, especially in aerospace. In our industry, simple messaging and graphics stand out because they are unique, ...
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Aerospace Advertising: How to Grab Attention

No matter the stated goals of an ad, to be effective it must accomplish three things — capture the viewer's attention, communicate the desired facts ...
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Critiquing An Aerospace Advertisement: Russian Helicopters Ka-62

I thought I'd take a look at an ad from a relative newcomer to the western markets, in particular an ad for the Ka-62 helicopter from Russian ...
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7 Steps to Campaign Success in the Aerospace Market

Goals. What are you trying to achieve with this campaign? Who are you targeting? Research. Talk to your customers. What are their pressures, ...
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Developing Honest And Effective Messaging

Are you writing/designing/exhibiting/strategizing to reach and engage your intended audience of prospects in the most effective ways possible? Or are ...
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The True Cost of Creativity

Except for the very smallest of jobs, creative fees are always a small fraction of total costs (printing, media, etc.). The incremental difference ...
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Keeping Up With The Joneses: Analysis On B2B Marketing Spending

How much are other B-to-B companies spending on marketing?
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Technical Tip: Photography Resolution

Resolution matters.
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