Kyle Davis

Recent Posts

Nostalgia Marketing. It Works.

There’s a new trend in marketing that has companies looking to the past to make an emotional connection with their customers. And according to a ...
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How To Write A Stronger Value Proposition

I opened an excellent business aviation magazine this morning to an OEM ad touting the company’s “Fifty Years of Passion.” A few pages later I came ...
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Airbus Rebrand: Will it Fly?

Rebranding is risky business and more than a few well-intended efforts have ended badly. The JC Penney rebrand was an epic fail that could drive the ...
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Get More from Your Aerospace Marketing Budget

BDN recently surveyed a group of aerospace and defense marketing professionals to better understand their needs, preferences and challenges. The ...
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Airshows: Yes or No

I watched an Su-30MKI crash and burn at the 1999 Paris Airshow. The pilot ejected and survived. My desire to watch air shows did not. More ...
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Photography Tips For Aviation Photographers

Photographing helicopters air-to-air with sharp details while also having the rotor blades suitably blurred is a challenge for any photographer. The ...
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An Introduction to Inbound Marketing for A&D

I’ve officially jumped on the Inbound Marketing bandwagon, and I hope you do, too. Inbound marketing is a way to enable your target audience to find ...
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Branding: It's in the Bag

Would you pay $9,000 for a handbag? How about $150,000 or more?
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Get On Board: Introduction To Whiteboard Videos

I’m suddenly obsessed with white board videos as a great way to tell technical stories in a quick, concise and eminently watchable way. We’ve all ...
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Advertising: Keep it Simple, but with Soul

I’m all for simplicity in advertising, especially in aerospace. In our industry, simple messaging and graphics stand out because they are unique, ...
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