Kyle Davis

Recent Posts

How One PR Pro Handled the Biggest Crisis of His Career

No one wants to think an accident or public relations crisis will happen to them. But the cost of being unprepared is far too high to leave anything ...
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Three Steps for Marketing to OEMs

You want to do business with Boeing or Lockheed, but aren’t seeing success. What should you do?  
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A&D Market Predictions for the Remainder of 2017

We’re six months in to 2017. Now, with the year halfway over, it’s a good time to revisit your marketing plan and make adjustments if required based ...
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Account Based Marketing: Will it Work for Aerospace?

Account-based marketing (ABM) is hot. It’s trendy. It’s having a moment. But more importantly, it’s a viable and valuable approach to marketing that ...
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Inbound or Outbound: What Works Best in Our Industry?

We all know marketing has changed. But to understand the sheer scope of the change, you really need to see this. It’s a supergraphic, unveiled at ...
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Quiz! What’s Your Aerospace IQ?

See How Much You Really Know Last week, we looked closely at the current trends and forces shaping our industry. And we discussed why it’s so ...
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The 6 Aerospace Industry Trends You Need to Know Right Now

It should go without saying that if you work in aerospace and defense marketing, you must be a demonstrated expert in the discipline of marketing.  ...
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Structure Your Team for Success

Anytime we discuss or structure sales and marketing as separate entities, we already have one strike against us. That’s because the purpose of ...
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Why Sales & Marketing are Better Together (Guest Blog)

We've all heard how the buying process has changed. Information about products and services is freely available through any hand-held device with the ...
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AUDIO: Highlights from HELI-EXPO & AEA 2017

This past month, various members of the BDN team attended HELI-EXPO and AEA 2017 — two prominent trade shows in the aerospace industry. Both venues ...
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