Kyle Davis

Recent Posts

How We Used LinkedIn to Build Awareness in New A&D Markets

With more than 500 million members in hundreds of countries, LinkedIn represents an incredibly powerful tool for what Entrepreneur calls ...
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7 ways to stretch your aerospace marketing budget

Perhaps a first-quarter trade show cost more than expected, or the boss surprised you with a new campaign requirement, or maybe the original goals ...
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Are You Marketing to the Wrong Audience?

  Effective aerospace marketing starts with a focus on the buyer. We’ve seen it time and time again. An inspired aerospace marketing campaign is ...
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BDN Favorites: Marketing to OEMs

Asking a marketer to pick a favorite blog is a little like asking a parent to pick a favorite child. But somehow, we did it.
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Email Subscriptions: What Makes You Open and Read Something?

BDN is in the process of updating the Flight Manual email subscribers receive as part of their blog delivery so we tasked our team to take a closer ...
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Trends in Aerospace, Aviation and Defense Marketing

In preparing to write this article about trends in aerospace, aviation and defense marketing, I started wondering about trends in B2B marketing and ...
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You’re Back from the Show. Now What?

6 tips for closing your opportunities post show: So, you’re back from a trade show, receipts in one hand and a fistful of business cards in the ...
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5 Reasons to Think Small

  I’ve just returned from the Pacific Northwest Aerospace Alliance (PNAA) Commercial Aerospace Conference, a relatively small but well attended ...
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Trade Shows: How to Engage Your Audience

Chances are, trade shows are an important part of your overall marketing strategy. So improving the way you exhibit is a worthwhile goal. This week, ...
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8 Things to Stop Spending Marketing Money On Right Now

We regularly hear from aerospace and aviation marketing professionals who are dealing with tight or shrinking budgets. That’s why this week’s blog ...
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