Kyle Davis

Recent Posts

Is it Time to Hire an Outside Marketing Firm?

When and why should aerospace or aviation companies hire an outside marketing firm? Often times it comes down to the desire for change, help or ...
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21 Resolutions You Should Actually Keep

What do you resolve to do differently or better with your aerospace marketing programs in 2018? We asked seven BDN team members for their top three ...
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Aerospace Outlook: Opportunity Abounds In 2018

This past year offered a fair share of intrigue in aerospace, from first flights to notable mergers and acquisitions and partnership deals. Anyone ...
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BDN 2018 Content Feedback Survey

Every year we want the Flight Manual to be more useful and more effective than the year before, and the best way for us to assess what’s working is ...
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A practical guide to selecting aerospace publications

When it comes to PR and advertising, publication selection is an important and sometimes overwhelming part of a marketer’s job. In the aerospace and ...
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27 All-New Holiday Gift Ideas for Aerospace Marketing Pros

Don’t sweat over coming up with fresh gift ideas for customers, clients and friends. With something for every budget and personality, our annual ...
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Lessons Learned in Aerospace Marketing: Part One

    I’ve been involved in aerospace and aviation marketing for 30 years, and here are 10 lessons that I think are worth sharing.
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Your 2018 Strategic Marketing Plan: Where to Start

A surprising number of aviation, aerospace and defense businesses don’t have a strategic marketing plan. Their marketing, if they have any, lacks ...
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Just for Fun: Sales and Marketing Stereotypes...So True It's Scary?

It’s Halloween. The perfect time for exaggerated characters and larger-than-life personalities. You know, like some of the people you meet in ...
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Start Planning Now: The 2018 A&D Trade Show Directory is Here

As much as marketing is changing, face-to-face marketing remains the go-to-tactic in B2B industries like ours. According to Forrester Research, B2B ...
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