Trade Shows vs. COVID-19: What's Next?

Working in the aerospace and defense industry, we are all familiar with and understand that our primary way of doing business together is in person. ...
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Pros and Cons of the Top Social Media Management Platforms

One of my favorite aspects of marketing is social media. We create content calendars, engage with trending topics, start conversations around our ...
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Making the Most of Virtual Events

It's that time of year! Even though we cannot gather together for the National Business Aviation Association's (NBAA) yearly convention, the ...
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Things to Stop Spending Your Marketing Budget on Right Now

A few weeks ago, we published a 3-part series on how to determine your aerospace and defense industry marketing budget - you can find Part 1: Budget ...
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Essential Branding KPIs To Start Measuring Today

Brand marketing is a data-driven field. Without a way to measure your data, your strategies and messaging are futile. First, let's define the terms.
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The Top 10 Aerospace and Defense Industry Blogs You Need to be Reading

2020 has been chock full of chaos and change, causing many businesses and individuals alike to pivot their perspectives and realign goals, ...
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Email Marketing - A Beginner's Guide

Email Marketing can be defined as promoting products or services for customers’ acquisition and retention through email. Let’s review the basics.
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Build Trust in Your Aviation Brand

A few years ago, a young boy, for pure entertainment, tells his family that a unicorn has turned onto their street, when in fact, no such thing ...
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5 Steps to Finding Your Niche

Question: Why do we need to establish niche marketing? Answer: In a B2B, high dollar industry like aerospace and defense, it can be a crowded ...
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Determining A Marketing Budget Part 3: The ROI

In Determining A Marketing Budget Part 1: Budget Trends, we discussed industry standards as a benchmark for your aerospace and marketing budget. In ...
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